Win in natural local search

Just reading a blog post from Marketing Pilgrim about local businesses moving away from paid search and stating that “roughly 50% of businesses that buy search ads directly from Google and other Internet search companies don’t come back the following year, and even higher for businesses like Yodle, ReachLocal and LookSmart”.

They go on to state that small businesses don’t fully understand or track what’s happening to their accounts and the next minute their hard earned dollars are gone. I must agree with that for the local business owner, it isn’t easy to run a business and manage everything else, but that isn’t an excuse for ReachLocal etc., they should be on top of this putting in the negative terms and helping their customers get the most out of paid search, obviously not!

The bigger piece that they are all missing is natural search.
Get ranked for your keywords and enjoy the second largest amount of activity on the Internet ‘local search‘.
I am saying this to a lot of small business owners, “if your business isn’t ranking in local search in the next two years you could be out of a job”!

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This entry was posted on Wednesday, June 10th, 2009 at 8:33 pm and is filed under Local Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.