SMX Denver – Day 2

Day 2 at SMX Denver provided a couple of sessions that exemplified what people expect to see when they come to any conference or seminar.

In the SEO Best Practices for Mobile session, three different presenters laid out step by step guides to mobile SEO. Cindy Krum from Blue Moon Works Inc gave a terrific presentation. Read Cindy’s seo/ppc/email blog for a how to on mobile search.

Greg Markel from search engine marketing firm , Infuse Creative and Rachel Pasqua, from digital marketing agency, iCrossing also provided clear game plans for mobile search.

During the, “Show Me the Money! ” afternoon session Justin Sanger from local advertising firm LocalLaunch provided a clear roadmap for small business marketing.

During the same session, Alfred Chow of (IYP) YellowBook commented on an audience question of consolidation in the local search space. I have often wondered why a major search engine hasn’t acquired an internet yellow pages company. The feet on the ground that IYP’s possess would be huge for the right company.

But, for the first time I am beginning to understand..why would IYPs sell when they believe they can win the local search battle. Stay tuned…

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This entry was posted on Tuesday, October 2nd, 2007 at 11:59 pm and is filed under Local Search, Local Yellow Pages™, Mobile Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.