Small Businesses Should Prep For Rapid Growth in Online Marketing

Having a small business web page with an optimized local business profile that is capable of supporting a company’s online marketing efforts should be a top priority for small businesses in North American markets. Forecasts released by PricewaterhouseCoopers with respect to the growth of online marketing and internet advertising in Canada call for continuing rapid growth over the next five years.

“PricewaterhouseCoopers’ latest Global Entertainment Media Outlook suggests online advertising is already enjoying unparalleled growth in this country, soaring 33.2 per cent to $1.3 billion last year,” reports the Toronto Star The PwC report suggests that Internet advertising will become “a $3.4 billion (U.S.) industry over the next five years as more consumers migrate to their computers and mobile devices to access multimedia content.”

Jerry Brown, director of PWC’s Canadian entertainment and media advisory practice notes that “Keyword search, classified advertising and online video advertising - full-motion video ads shown on the Internet - will be the fastest-growing components” in the surging e-commerce sector, while in Canada’s e-mobile marketplace, “wireless network upgrades will similarly drive mobile advertising.”
As traditional TV, radio and print advertising media continue to lose market share to the Internet, small businesses dependent on advertising - particularly small businesses which target younger growth demographics - will need to ensure that they have a digital footprint which is capable of effective online marketing. An effective small business web page should contain an optimized local business profile which permits effective keyword search, local search and particularly mobile search so that products and services can be marketed to the host of Internet capable smart phones that are set to flood and transform the Canadian marketplace.

This entry was posted on Thursday, June 19th, 2008 at 4:42 pm and is filed under Local Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.