A Small Business Web Site Can Dominate Local Search Results

Properly marketed, a small business or small business web site can dominate the local search results on Google, Yahoo! or the other Internet search engines. Improperly marketed, and no one may ever find your local, small business web site. As illustrated in a recent article on local search in Canada’s National Post, something as simple as omitting to register your small business with Google Local may mean that your potential customers are finding your competitors, but not your small business web site from their Blackberry or laptop.

While something as simple as registering your small, local business with Google Local will get you some limited search engine exposure, ensuring that you small business web site is ranked well on Google and other search engines will depend on a number of factors, as the National Post explains - particularly if the person searching for the products or services you sell is searching the INternet from a Blackberry or similar mobile device, which is an evermore frequent occurrence.

“Google itself explains that all of its search results ‘are based primarily on relevance,’” says the National Post. ” But Google Maps also ranks business listings according to geographic distance from the requested starting point. But that’s all the help you’re going to get. ‘Sometimes our search technology decides that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer,’ says Google — which likes to keep these things secret to discourage people from trying to manipulate search results.”

Accordingly, it can be a difficult matter for a small business owner to optimize his or her small business web site for local search, as well as mobile search from iPhones, BlackBerrys and the multitude of new smart phones customers are using to sear the Internet for local products or services. There are a number of costly mistakes that can preclude a local business from being ranked or ranked well on the leading search engines - aside from neglecting to register with Google Local.

Sesimi,com provides a one-stop solution to have your small business website built, designed, optimized and hosted by Sesimi on its unique small business web hosting domain. The domain itself, along with each unique small business web page is optimized and connected to the wider Web in a manner proven to put your small business at the top of the Internet search engine rankings.

“Of course, there are lots of search-engine optimization (SEO) consultants who can help you get better results from standard Google searches,” as the National Post notes, “but they may not be paying attention to Google’s local-business service.” Or to other local search ranking criteria, either.

If your small business is dependent on local traffic - both foot traffic and web traffic - sign-up online for a unique small business web page designed, built and hosted by Sesimi.com. Each small business web page built by Sesimi.com is specifically optimized to dominate the Internet’s local search rankings.

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This entry was posted on Tuesday, August 5th, 2008 at 2:05 pm and is filed under Local Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.