Small Business to Increasingly Shift Marketing Dollars Online

The importance of having a small business web site is underscored by news that small businesses are moving their marketing dollars online as print directories such as the Yellow Pages™, a long-time staple for small business marketing, rapidly lose their market share and effectiveness.

New projections from industry-leading research firm, Borrell Associates, indicate that “by 2010 most U.S. adults will not crack open a Yellow Pages™ book in any given month”, reports Online Media Daily.  Spending on print Yellow Pages™ is forecast to “plunge by 39% in the next five years to $7.8 billion as small businesses increasingly shift marketing dollars online.”

Yellow Pages™ is struggling against this growing trend by focusing its efforts to transitioning itself into an online marketing player.  The trouble with that strategy, however, is that it faces very stiff competition - Google and Yahoo!, the two internet search giants that sit on approximately 80% of the overall online search market.  Moreover, according to the reported figures from Borrell Associates “pure-play Internet companies [such as Google, Yahhoo!, MSN and the other Internet search engines] dominate local online ad spending with 57.3% of the market, compared to 24.6% for newspapers and 7.8% for directories.”

Online Media Daily reports that “local internet spending overall is expected to jump 50% this year to $13.1 billion this year.”  For a small, local business having an effective small business web site that can be used as an online marketing tool on Google and its search engine competitors becomes a business necessity as  local customers increasingly turn from the Yellow Pages™ to the Internet to get information about local products and services.  Relying on print and online Yellow Page advertising may no longer be a sufficient strategy to satisfy a company’s small business marketing needs.

Sesimi.com offers an affordable one-stop solution for local businesses with its unique small business web site hosting domain.  Search engine optimization specialists at Sesimi.com design, build and host smal business web pages that are consistently found and ranked by Internet search engines for local products and services, giving small businesses with a small business web page hosted on the Sesimi.com site a distinct advantage over competitors that rely solely on the dwindling effectiveness of Yellow Page advertising.

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This entry was posted on Wednesday, July 30th, 2008 at 11:21 am and is filed under Local Yellow Pages™, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.