Local Search Engine Marketing
Search Engine Land reports on the addition of 7 new listings n the local search results on Google. Local search results now account for the first 10 listings in a search query instead of the first three.This is a great opportunity for local small business owners to get into the rankings without search engine optimization or pay-per-click advertising.
SearchEngineWatch reports that IYP publishers are gaining ground on Google local. Yellowbook’s traffic numbers jumped 137% over the past 3 months thanks to the initiation of an aggressive local search engine traffic campaign.Market fragmentation leaves the door wide open for even the smallest directory to expand, as long as they are engaged in search engine marketing.
I spoke to a prospective client today about his website and the keywords he was using to drive traffic. I asked him if he had set up Google Analytics yet and he replied, “What for?” Incredible as it may seem, many small businesses are not using the free Google Analytics tools to track how their customers engage their website. If they had they would see the trend towards local search. Internet users are increasingly using terms like mortgages Toronto rather than just mortgages. They have been schooled to the fact that by just adding a local identifier in the search box, their success at finding a local company escalates.You can ad or adjust content to go after local terms if it suits your business.
Basically, property is divided equally between two people who have cohabited over the course of their relationship. The process includes taking the following into consideration:
Property division is not provided for under the Divorce Act (Canada). When you start divorce proceedings you will have to add property division to the process. Luckily, this is easy to do.
Contact your local Toronto divorce lawyer for more information.
We are proud to announce that we have reached a working arrangement with a Toronto estate lawyer who will be reaping the benefits of one of Sesimi’s online business profiles.
We are proud to announce that Canadian Mortgages Inc has joined the Sesimi site. They offer Toronto mortgages as well as competitive mortgage rates throughout Canada.
Every year your YellowPages™ rep calls and you are so busy with your business or fed up with the costs of placing even a bold listing that you tell him/her to renew the ad. Then one day you are searching your keywords on Google local and guess what? You’re not there!
Since Google and Yahoo! and MSN (Sympatico) draw their Canadian business listings from the YellowPages™, the heading you choose when placing your ad or free listing with YellowPages™ has gained importance.
Here are a 3 tips for using YellowPages™ in your local search efforts.
If you think the Yellow Pages™ is dead in Canada, think again. Search for a local business on Google Maps Canada or Yahoo! Canada Local and you scroll down to the bottom of the results pages, in the fine print you will find the statement, “Business Listings distributed by YellowPages.ca™”
That’s right, YellowPages.ca™ supplies the local Canadian business search results for both Google and Yahoo!, as well as the following national websites:
Still, don’t think Google is going to walk away from the lucrative Canadian local search market any time soon. Just scroll down to their comments in their Google Local Business Center.
Update your listing at any time. Use the Local Business Center to edit your listing whenever and however you like. Your Google Maps results will be updated in a few weeks, not next year.
“Update your listing in a few weeks, not next year”. Obviously Google is referring to the annual YellowPages™ renewal system that drives small business owners crazy.
It’s time to take YellowPages™ seriously. You may not agree with the sales pitch that your local YellowPages™ representative brings with him each year but now is not the time to cancel your YellowPages™ advertising program.
We’ll tell you how YellowPages™ effects your small business in your search engine marketing efforts in our next post.
Google puts feet on the ground in Canada. Yellow Pages™ Group has announced that they have reached an agreement to become the first reseller of Google adwords in Canada.
The deal makes sense for both parties; Google now has the feet on the ground to reach out to the enourmous small and medium business audience that Yellow Pages™ Group has spent decades developing and Yellow Pages™ Group teams up with the search king. Google owns approximately 78% of the search market in Google Canada.
The only thing missing is organic search. Let’s keep our eyes open to see if yellowpages.ca listings start appearing at the top of natural search results in Canada.
Day 2 at SMX Denver provided a couple of sessions that exemplified what people expect to see when they come to any conference or seminar.
In the SEO Best Practices for Mobile session, three different presenters laid out step by step guides to mobile SEO. Cindy Krum from Blue Moon Works Inc gave a terrific presentation. Read Cindy’s seo/ppc/email blog for a how to on mobile search.
Greg Markel from search engine marketing firm , Infuse Creative and Rachel Pasqua, from digital marketing agency, iCrossing also provided clear game plans for mobile search.
During the, “Show Me the Money! ” afternoon session Justin Sanger from local advertising firm LocalLaunch provided a clear roadmap for small business marketing.
During the same session, Alfred Chow of (IYP) YellowBook commented on an audience question of consolidation in the local search space. I have often wondered why a major search engine hasn’t acquired an internet yellow pages company. The feet on the ground that IYP’s possess would be huge for the right company.
But, for the first time I am beginning to understand..why would IYPs sell when they believe they can win the local search battle. Stay tuned…
