Mobile Search Provides “Fine-tuned Targeting” for Local Business: Google Co-Founder

Mobile search - searching the Internet for products and services from a mobile phone or other hand-held device - will be an increasingly important marketing avenue for small business as new cell phone technology gives customers a better ability to shop while on the move.

During a recent conference call to discuss Google’s second-quarter earning results, Sergei Brin, Google’s co-founder, took the opportunity to promote the mobile search technology that is seeing an increasing amount of traffic on a new generation of mobile search-capable “smart phones” - like the new Apple 3G iPhone that was released this summer. Mr. Brin sees mobile search as a significant growth area for the world’s dominant search engine.

Comparing mobile search to regular Internet search, the search engine giant’s co-founder noted the huge advantage that mobile search has for targettng local business products, despite the drawbacks of a much smaller display screen on hand-held mobile devices. “In some respects, you can’t fit as much advertising on a really small screen but on the other hand the queries are really localized,” Mr. Brin told reporters. “There’s an opportunity for much more fine-tuned targeting, and both of those things are going to balance out.”

Sesimi.com is a leader in mobile search for small businesses, building, optimizing and hosting small business web pages that can be fully configured for mobile search. Each Sesimi.com small business web page can display advertising that is optimized to display local search results for its products and services on its customers’ smaller mobile phone screens while still remaining fully-optimized for regular search from a customer’s laptop or home computer.

This entry was posted on Friday, July 18th, 2008 at 8:55 am and is filed under Mobile Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.