Local Search in Canada

If you think the Yellow Pages™ is dead in Canada, think again. Search for a local business on Google Maps Canada or Yahoo! Canada Local and you scroll down to the bottom of the results pages, in the fine print you will find the statement, “Business Listings distributed by YellowPages.ca™”

That’s right, YellowPages.ca™ supplies the local Canadian business search results for both Google and Yahoo!, as well as the following national websites:

• AOL.ca
• Canada.com
• GlobeandMail.com
• NationalPost.ca
• Netscape.ca
• Sympatico MSN
• Yahoo! Canada Business Finder

Still, don’t think Google is going to walk away from the lucrative Canadian local search market any time soon. Just scroll down to their comments in their Google Local Business Center.

Update your listing at any time. Use the Local Business Center to edit your listing whenever and however you like. Your Google Maps results will be updated in a few weeks, not next year.

“Update your listing in a few weeks, not next year”. Obviously Google is referring to the annual YellowPages™ renewal system that drives small business owners crazy.

It’s time to take YellowPages™ seriously. You may not agree with the sales pitch that your local YellowPages™ representative brings with him each year but now is not the time to cancel your YellowPages™ advertising program.

We’ll tell you how YellowPages™ effects your small business in your search engine marketing efforts in our next post.

This entry was posted on Monday, November 5th, 2007 at 11:14 am and is filed under Local Search, Local Yellow Pages™. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.