Local Search and The Importance of Analytics

I spoke to a prospective client today about his website and the keywords he was using to drive traffic. I asked him if he had set up Google Analytics yet and he replied, “What for?” Incredible as it may seem, many small businesses are not using the free Google Analytics tools to track how their customers engage their website. If they had they would see the trend towards local search. Internet users are increasingly using terms like mortgages Toronto rather than just mortgages. They have been schooled to the fact that by just adding a local identifier in the search box, their success at finding a local company escalates.You can ad or adjust content to go after local terms if it suits your business.

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This entry was posted on Monday, January 14th, 2008 at 9:26 pm and is filed under Local Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.