Local Business Profiles | Better Than an IYP

ClickZ reports that at a recent Kelsey Group conference, discussions revolved around:

The fact that over 50% of consumers who click on a local businesses site within the local profile at an Internet Yellow Page (IYP) site hit the “back” button.

Local businesses that invested in a local business profile page didn’t see that happen. Most likely because of the lack of meaningful content contained within the local business owners site.

An optimized business profile page is well organized and structured to give consumers important information about a business.

In addition, the profile is then optimized to meet search engine guidelines so the page will be found by the search engines.

This entry was posted on Thursday, September 27th, 2007 at 7:41 am and is filed under Local Search, Local Yellow Pages™. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.