Local Advertising | Swanson Named to Yellow Pages™

The Yellow Pages™ Association announced that David Swanson ahs been named board chairman. Swanson is the CEO of R.H. Donnelley Corporation.

While the announcement may seem like just another PR move by a large association, this one will be interesting to watch. I have followed Donnelley for a dozen years and I can tell you whenever someone asked me where the YP publishers were going, I always answered, “Watch Donnelley”.

Donnelley has been a leader in the industry for years and by a leader, I mean a visionary. They recently bought business.com and have a terrific local business profile company in locallaunch.com. Let’s see if he can set a fire under the seats of his YP board members.

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This entry was posted on Wednesday, September 26th, 2007 at 6:22 pm and is filed under Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.