http://www.searchenginesimi.com/blog Local Search Engine Marketing Fri, 15 Aug 2008 23:30:23 +0000 http://backend.userland.com/rss092 en Advertising dynamics are changing. The days when running a weekly ad in the local newspaper and having a sign painter artfully stencil your logo on your storefront were sufficient to assure your spot in the local market place are long gone. Having a small business web site that ... http://www.searchenginesimi.com/blog/small-business-web-site-optimized-local-search/ Properly marketed, a small business or small business web site can dominate the local search results on Google, Yahoo! or the other Internet search engines. Improperly marketed, and no one may ever find your local, small business web site. As illustrated in a recent article on local search ... http://www.searchenginesimi.com/blog/small-business-web-site-dominate-local-search-results/ The importance of having a small business web site is underscored by news that small businesses are moving their marketing dollars online as print directories such as the Yellow Pages™, a long-time staple for small business marketing, rapidly lose their market share and effectiveness. New projections from industry-leading research firm, Borrell ... http://www.searchenginesimi.com/blog/small-business-increasingly-shift-marketing-dollars-online/ Every small business is faced with a difficult question these days: How to build a small business web site that will be an effective online marketing platform on an overcrowded Internet? When the folks at Internet search engine giant, Google, first started keeping track they indexed 26 million separate ... http://www.searchenginesimi.com/blog/small-business-web-site-oneinatrillion/ Having a business website and an effective Internet strategy is rapidly becoming essential to retailers who depend on offline sales. "The web plays an increasingly integral role in retail for brick and mortar retailers, even among purchases that occur in store," says Nielsen Online, a service of leading media ... http://www.searchenginesimi.com/blog/business-website-leads-offline-retail-sales-nielsen-online/ Putting up a local business profile on a small business web page built, optimized and hosted by Sesimi.com proved to be a marketing boon for a local kitchen design shop that builds and installs custom-designed kitchens. "We put up a Brampton Kitchen Design web page for our client, says Mike ... http://www.searchenginesimi.com/blog/small-boon-small-local-business/ Mobile search - searching the Internet for products and services from a mobile phone or other hand-held device - will be an increasingly important marketing avenue for small business as new cell phone technology gives customers a better ability to shop while on the move. During a recent conference call to ... http://www.searchenginesimi.com/blog/mobile-search-finetuned-targeting-local-business-google-cofounder/ The importance of having a web page that can be found and read by customers using mobile search from Internet-ready cell phones and mobile devices was underscored by new research from Internet domain registrar, dotMobi, and AKQA Mobile, the mobile division of AKQA, an international creative advertising agency. The survey amongst ... http://www.searchenginesimi.com/blog/mobile-search-survey-confirms-importance-mobile-web-business/ Online marketing can be the key to offline sales and small business success. Leading search engine industry journal, SearchEngineLand ran a "Small is Beautiful" column by Matt McGee this week detailing the lessons that small business owners have learned taking their advertising and marketing campaigns online. Key amongst their ... http://www.searchenginesimi.com/blog/online-marketing-small-business-success/ The case for the growing importance of local search to small business was nicely made by Brian Wool at The ClickZ Network (www.clickz.com). Characterizing local search as the get-no-respect, "Rodney Dangerfield of Online Marketing," Mr. Wool notes that Internet pundits have long been calling for the demise of traditional ... http://www.searchenginesimi.com/blog/local-search-growing-importance-small-business/