The importance of having a small business web site is underscored by news that small businesses are moving their marketing dollars online as print directories such as the Yellow Pages™, a long-time staple for small business marketing, rapidly lose their market share and effectiveness.

New projections from industry-leading research firm, Borrell Associates, indicate that “by 2010 most U.S. adults will not crack open a Yellow Pages™ book in any given month”, reports Online Media Daily.  Spending on print Yellow Pages™ is forecast to “plunge by 39% in the next five years to $7.8 billion as small businesses increasingly shift marketing dollars online.”

Yellow Pages™ is struggling against this growing trend by focusing its efforts to transitioning itself into an online marketing player.  The trouble with that strategy, however, is that it faces very stiff competition - Google and Yahoo!, the two internet search giants that sit on approximately 80% of the overall online search market.  Moreover, according to the reported figures from Borrell Associates “pure-play Internet companies [such as Google, Yahhoo!, MSN and the other Internet search engines] dominate local online ad spending with 57.3% of the market, compared to 24.6% for newspapers and 7.8% for directories.”

Online Media Daily reports that “local internet spending overall is expected to jump 50% this year to $13.1 billion this year.”  For a small, local business having an effective small business web site that can be used as an online marketing tool on Google and its search engine competitors becomes a business necessity as  local customers increasingly turn from the Yellow Pages™ to the Internet to get information about local products and services.  Relying on print and online Yellow Page advertising may no longer be a sufficient strategy to satisfy a company’s small business marketing needs.

Sesimi.com offers an affordable one-stop solution for local businesses with its unique small business web site hosting domain.  Search engine optimization specialists at Sesimi.com design, build and host smal business web pages that are consistently found and ranked by Internet search engines for local products and services, giving small businesses with a small business web page hosted on the Sesimi.com site a distinct advantage over competitors that rely solely on the dwindling effectiveness of Yellow Page advertising.

Every small business is faced with a difficult question these days: How to build a small business web site that will be an effective online marketing platform on an overcrowded Internet? When the folks at Internet search engine giant, Google, first started keeping track they indexed 26 million separate Web pages. That was in 1998. Ten years have passed and the Internet has mushroomed - to put it mildly.

“Recently,” according to Google’s Offical Blog, “even our search engineers stopped in awe about just how big the web is these days — when our systems that process links on the web to find new content hit a milestone: 1 trillion (as in 1,000,000,000,000) unique URLs on the web at once!”

Fortunately, getting a small business web site indexed and ranked from amongst the trillion other sites on the Web competing for attention is not that daunting a task - though it can be both time consuming and expensive - particularly if you are a small local business. According to Google, the first principle that they use in finding and ranking Web pages that are relevant to a particular search is: “Best locally relevant results served globally.” This emphasis on local results give a key advantage to a small business web site that is trying to market local products and services online, Yet it is still necessary for a small business to build and maintain a web site that will be found and ranked on Google, Yahoo! and the other relevant search engines. That can take both a lot of time and a lot of money to learn and implement the cutting edge search engine optimization techniques that will get your small business website ranked on Google.

Fortunately, Sesimi.com offers a specialized small business web site solution for local businesses. Sesimi.com designs, builds and hosts small business websites for local business clients across North America. Each small business web page on the Sesimi.com domain is optimized so that our clients’ products and services can easily be found by their potential customers online, and so that each client Web page will be consistently ranked on Google and the other search engine players. Moreover, each client Web page is unique - as Sesimi.com will only build and host one small business web site for each type of product or service in any geographic area. By giving its clients exclusive rights in each locale, it ensures that its clients will not have to vie with their competitors for a place atop the local search engine rankings.

You can sign up online for an affordable Sesimi.com hosted small business website. For a one-time set up fee of $99 the small business web design specialists at Sesimi.com will design and build a unique web page for your small business, and Sesimi.com will host your small business web page on its specially optimized local, small business web domain for $39 per month. With a built in link structure connecting your small business web page to the wider Internet and page content driven by the latest search engine optimization techniques, your Sesimi.com hosted small business web site can be up and working for you in as little as 48 hours - ensuring your small business web site stands out from the billions (now trillions) of web sites vying for attention on the Internet.

Having a business website and an effective Internet strategy is rapidly becoming essential to retailers who depend on offline sales. “The web plays an increasingly integral role in retail for brick and mortar retailers, even among purchases that occur in store,” says Nielsen Online, a service of leading media ratings firm, The Nielsen Company in a press release issued July 22nd.

“The ability of the Internet to drive offline sales is now rising to the fore,” according to the folks that bring us the familiar Nielsen ratings for our favourite TV shows. “A strong web presence with broad and deep online content is critical for all retailers, including brick and mortar stores,” says Nielsen Online’s V.P. of Industry Insights, Ken Cassar.

Nielsen Online research shows that amongst purchasers of consumer electronics - an admittedly high-end product - 80% bought from a store whose website they had visited first. Even amongst purchasers of low-end consumer goods, in this instance pet food, Nielsen Online found that 44% of consumers had gone online to learn more about the product they had purchased.

For small local retailers, an effective small business website and Internet strategy may consist of no more than having a simple web page that can be found when consumers are searching online for goods and services that are available in their city or neighbourhood. Sesimi.com provides a simple, affordable and effective solution for the needs of such small businesses. Sesimi.com builds and hosts unique single web page, small business web sites which are optimized to be found and ranked consistently by search engines like Google when potential customers are looking for local goods and services online. Each Sesimi.com small business web site is mobile search-capable and has a local business profile that allows customers and potential customers to easily locate the local products and services they are searching the Internet for. Only one business web site for a particular product or service is available in each city or region, ensuring Sesimi.com a unique listing and competitive means of ensuring their products are found by local customers.