Business Website Leads to Offline Retail Sales: Nielsen Online

Having a business website and an effective Internet strategy is rapidly becoming essential to retailers who depend on offline sales. “The web plays an increasingly integral role in retail for brick and mortar retailers, even among purchases that occur in store,” says Nielsen Online, a service of leading media ratings firm, The Nielsen Company in a press release issued July 22nd.

“The ability of the Internet to drive offline sales is now rising to the fore,” according to the folks that bring us the familiar Nielsen ratings for our favourite TV shows. “A strong web presence with broad and deep online content is critical for all retailers, including brick and mortar stores,” says Nielsen Online’s V.P. of Industry Insights, Ken Cassar.

Nielsen Online research shows that amongst purchasers of consumer electronics - an admittedly high-end product - 80% bought from a store whose website they had visited first. Even amongst purchasers of low-end consumer goods, in this instance pet food, Nielsen Online found that 44% of consumers had gone online to learn more about the product they had purchased.

For small local retailers, an effective small business website and Internet strategy may consist of no more than having a simple web page that can be found when consumers are searching online for goods and services that are available in their city or neighbourhood. Sesimi.com provides a simple, affordable and effective solution for the needs of such small businesses. Sesimi.com builds and hosts unique single web page, small business web sites which are optimized to be found and ranked consistently by search engines like Google when potential customers are looking for local goods and services online. Each Sesimi.com small business web site is mobile search-capable and has a local business profile that allows customers and potential customers to easily locate the local products and services they are searching the Internet for. Only one business web site for a particular product or service is available in each city or region, ensuring Sesimi.com a unique listing and competitive means of ensuring their products are found by local customers.

This entry was posted on Wednesday, July 23rd, 2008 at 12:12 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.