5 Yellow Page Tips For Effective Local Search in

Every year your YellowPages™ rep calls and you are so busy with your business or fed up with the costs of placing even a bold listing that you tell him/her to renew the ad. Then one day you are searching your keywords on Google local and guess what? You’re not there!

Since Google and Yahoo! and MSN (Sympatico) draw their Canadian business listings from the YellowPages™, the heading you choose when placing your ad or free listing with YellowPages™ has gained importance.

Here are a 3 tips for using YellowPages™ in your local search efforts.

1. Make sure the heading you choose when placing your ad or listing relates to a highly searched keyword term.
2. Add you keywords to your company name. Instead of Oliva Services, use Oliva Carpet Cleaning Services.
3. Ask your YellowPages™ rep if you can provide him with a keyword list. Several types of ads
   come with a keyword form that allows you to provide a keyword list so customers can find you with keywords, not just under a specific heading.
4. Make sure your keywords are in your print YellowPages™ ad. Most YellowPages™ companies can add your print ad online. Your print ads are digitized and will appear when a user uses a keyword search and the keywords are in you ad.
5. Don’t get carried away by jamming keywords in your ad. You still need a good tag line, list of benefits and a call to action if you want a potential customer to call or visit your website.

This entry was posted on Sunday, November 11th, 2007 at 11:45 am and is filed under Local Search, Local Yellow Pages™, Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.